Story Spark
An accessibility-first transformation of an AI-powered EdTech platform, helping Story Spark improve usability, strengthen its brand and prepare for long-term growth while supporting neurodivergent children.
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Getting the product ready to convert
Story Spark approached us while preparing for its next stage of growth. Although an early version of the platform was already live, usability gaps were hurting engagement and conversion, low colour contrast and hard-to-read type clashed with the brand's mission to support neurodivergent children, and the brand narrative was not landing with parents or kids. The challenge was not simply to redesign the product, but to create a stronger foundation for growth, adoption and future investment.
Three phases, one clear direction
We worked across three phases: Strategy, then Brand and Product, then Traction. Each stage produced output aligned with the brand's values and objectives.
Strategy
Marketing analysis, audience segmentation, brand analysis, paid ads strategy, user testing, customer journey mapping and early UX wins.
Brand and Product
Accessibility-focused rebrand, brand guidelines, UI redesign, wireframes, behavioural data analysis with heatmaps and mobile-first implementation.
Traction
Google, Meta and YouTube advertising, email marketing, organic social content, demo videos and a viral co-creation feature.
From research to launch
We did a marketing analysis that allowed us to identify key users: parents looking for educational tools and children with specific learning needs. This research guided the rest of the project, from user testing to content and design decisions.
Brand makeover
We redesigned the brand identity with accessibility at its core, designed to resonate with both a younger audience and their parents. The rebranding came to life through design mock-ups and a comprehensive UI component library. To ensure consistency across all touchpoints, we also developed detailed brand guidelines.
Marketing impact
We aimed to build a cohesive 360° digital presence by aligning website and social media content with consistent, strategic messaging to grow Story Spark's community. To achieve this, we designed personalised ads based on demographics, interests and behaviour.
We also conducted website performance analysis, focusing on engagement per session, conversion rate and organic search traffic. Finally, we launched an email marketing campaign to drive subscriptions and increase site traffic.
"Microsoft Clarity heatmaps showed that only 42% of users reached the first book available for reading, and that people were clicking a plain line of text that was not a link. Those findings drove fast, targeted UI fixes."
"Device data showed 90.1% of sessions came from phones, 9.4% from tablets and 0.6% from desktop. Mobile-first was not a preference: it was the only option."
What we achieved
Over six months, we helped Story Spark evolve from an early-stage product into a more accessible, user-centred and scalable platform. Through a combination of market research, UX design, accessibility-focused branding and multi-channel marketing, we created a stronger foundation for growth across every stage of the customer journey. These efforts positioned Story Spark for long-term growth, fostering a stronger, more connected community.
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