Who does Good Unicorn work with?

Good Unicorn partners exclusively with funded, post-incubation startups in rapid growth whose product advances at least one of the United Nations Sustainable Development Goals.

What services does Good Unicorn offer?

Good Unicorn is a full-service agency working across four core areas: Strategy, Brand, Product and Traction. We plug in as an extension of your team to move the product and the brand forward.

What does impact mean at Good Unicorn?

For us, impact means measurable progress against at least one of the United Nations Sustainable Development Goals. If your growth moves one of those goals forward, you are the kind of company we want to work with.

Where is Good Unicorn based, and does it work with international clients?

Good Unicorn is headquartered in London and works with clients worldwide.

Full-service growth agency for startups

Q: How is Good Unicorn related to Creamos, and does it build its own products?

Good Unicorn is part of the Creamos family, built on more than 25 years of work with global brands. We also build our own tech-for-good ventures, financed by our own fund. Building products from zero gave us a founder's perspective and a new ambition for the impact our work should have.

Good Unicorn is a growth agency supporting ambitious mission-driven startups with Strategy, Brand, Product and Traction services.

See our work

Our Story

Building in the big leagues

For more than 25 years, we've helped businesses launch products, build brands and create digital experiences through our work at Creamos, our global creative agency headquartered in London.

From startup launches to large-scale immersive experiences and games, we've partnered with some of the world's biggest organisations, delivering work seen by millions.

Explore our legacy portfolio

Our expertise has brought results for

Why Good Unicorn exists

Then we built our own tech-for-good startups, and everything changed.

We also build our own tech-for-good ventures, financed by our own fund. Building products from zero gave us a founder's perspective and a new ambition for the impact our work should have.

Today, Good Unicorn partners exclusively with funded, post-incubation startups in rapid growth.

Who we work with

We help our clients reach the milestone that matters now: their next raise.

Levelling Up

You have the backing and need to deploy capital smartly. We instantly elevate your business to ensure you hit that crucial next milestone.

Outpacing Capacity

Your ambition is growing faster than your team. Skip the slow hiring process and plug in our world-class expertise exactly where you need it.

Mission-Driven

You are building a business that drives positive change. If your growth advances the UN Sustainable Development Goals, we’re in.

What we do

Services

01

Strategy

Understanding the game you are playing, and helping you win.

We build the strategic foundation for your growth. By clarifying your vision and implementing robust systems, governance, and compliance, we ensure your entire operation is aligned. From deep market research to nailing product/market fit, we give your leadership team the clarity and structure needed to scale with confidence.
Categories
- Vision & Values
- Strategic Planning
- Product/Market Fit
- Competitor Analysis
- Market Research
- Systems Implementation
- Governance & Compliance
- Process Optimisation
02

Brand

Designing how people feel about you, at every single touchpoint.

A brand is ultimately defined by how people feel when they interact with you. We start by uncovering existing perceptions and mapping every touchpoint to find actionable insights. From there, we translate your business strategy into a consistent, credible experience that builds unwavering trust with both customers and investors.
Categories
- Perception & Insight Research
- Touchpoint Mapping
- Brand Strategy & Positioning
- Brand Narrative & Voice
- Visual Identity
- Design Systems & Consistency
- Customer Experience (CX) Design
- Creative & Art Direction
03

Product

High-performance digital products engineered to engage, convert, and scale.

Your users have uncompromising expectations, and we know exactly how to meet them. We engineer robust digital products by mastering modern UX principles, technical rule sets, and complex system architecture. Whether shipping a core SaaS platform, an AI-integrated tool, or a high-converting web hub, we deliver market-ready execution at startup speed.
Categories
- SaaS & Web Applications
- Mobile Apps
- Experiential Websites
- eCommerce & Marketplaces
- Internal Tools & Systems
- AI Integrations & Features
- AR & Virtual Reality
- IoT & Device Interfaces
04

Traction

Earning real attention through creative disruption, not algorithms.

Growth shouldn't depend on toxic, unpredictable social media algorithms. We drive traction by building resilient growth engines that you actually control. From high-impact digital PR and guerrilla marketing to interactive web experiences and high-value owned channels, we engineer unconventional campaigns that demand attention and drive definitive action.
Categories
- Guerrilla Marketing
- Digital PR
- Explainer Videos
- SEO & AIO
- Interactive Tools
- Email & CRM
- Referrals & Loyalty
- Partnerships

Why work with us

Beyond flawless execution, it’s our mindset that makes the difference. As a global growth agency, we combine human-first thinking, creative precision and an obsession with detail.

We provide a dedicated local Account Manager to ensure a seamless partnership. While our Strategy team is based in London, UK, our vibrant studio in Buenos Aires, Argentina, delivers our Brand, Product, and Traction services. This hybrid model gives you direct access to world-class talent at an efficient, startup-friendly cost structure.

Global reach,
local insight

Our award-winning track record working with some of the world’s best known brands informs every project we take on. We bring the kind of enterprise-level knowledge and innovative thinking that only a former high-level Creative agency could provide. We are comfortable in scaling and adapting our solutions to every startup’s current stage and needs.

Enterprise craft at
your stage

We’ve raised investment, launched products and scaled our own startups. Our team have also advised portfolio startups at leading incubators, accelerators and venture funds in the UK and the US. That first-hand experience helps us anticipate what founders, product and marketing teams face at every stage of growth.

True founder
perspective

Purpose isn’t just a badge; it’s our business model. Every client project we take on directly funds the tech-for-good startups we build in-house, creating a continuous cycle of positive impact.

Circular investment
in impact

Startups we've accelerated

Work

CHOC

Highlight your natural beauty

An engaging eCommerce experience and a bold identity for a celebrity-led beauty brand.

client work SDG 5

The Balancing the Grid isometric game map with wind turbines, homes and the frequency dial

NESO

Balancing the grid

An educational video game for the UK's National Energy System Operator that turns the complexity of the grid into a five-minute experience.

client work SDG 7 SDG 13

Story Spark

Spark your child's imagination

A bold rebrand for an AI-powered platform that generates personalised stories for children.

client work SDG 4 SDG 10

See all work

The rules we play by, and the ones we break on purpose.

Our non-negotiable principles

Outcomes over outputs

We measure success by what the work achieves, not just what we ship.

Agile team

Cross-functional experts who pivot quickly, without layers of bureaucracy.

Ethical by design

Tech-for-good that solves real-world problems and drives positive impact.

Transparency

We flag risks early and give realistic assessments, even the unwelcome ones.

Unconventional thinking

We question standard playbooks and tech norms to unlock more human-centred solutions.

Human made, AI enhanced

Human creativity leads. AI supports production, helping us move faster without replacing original thinking.

Let’s talk.

Tell us about your project, whether it’s a brand, product or a promising idea.

Start the conversation

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.